Advertising Campaigns

Advertising campaigns are a carefully organised strategy used to achieve a specific goal. Whether than be promoting a new product or a whole new business, by using a combination of medias, it becomes possible to create awareness and reach your desired audience in a variety of ways.

Where do we start?

We understand it’s not always efficient or possible to have an in-house marketing team, so by getting to really know your business, we’ll be able to create the most effective plan as if we we’re actually a part of your company. In order to create an online advertising campaign, there’s a few things we have to establish beforehand.

Goals & strategies – Set objectives and determine what’s measurable
Tactics – establish what methods to use & the best tools for the job
Your USP – what makes you you? What do you have to offer that people need?

How does it work?

Advertising campaigns for specific products are generally offshoots of the main big brand, both visually and creatively. You can spot a great one a mile away – ever seen an ad for trainers and known immediately without spotting the logo that it’s for Adidas… yes? So, you know what we mean, right! It’s all about staying consistent with your main business brand whilst also creating your own identity.

What do we do?

Carry out extensive research, check out the competition and see what we’re working with and how we can go about it
Ask a ton of questions (like, loads!) so we really can work as an extension of your company – we really want to know what we’re talking about
Consider the many media options and online platforms, then decide which will best suit your business & target the perfect audience for you